• Soothes and desensitises nerve endings in teeth for long-term sensitivity pain relief when used regularly
• Shields against tartar build-up
• Improves gum health
• Fights cavities and plaque
• Strengthens tooth enamel and protects against cavities

The toothpaste contains potassium salts that soothe and desensitise the nerve endings in teeth to significantly lessen sensitivity pain over time. With continued use, Colgate® Sensitive Multi-Protection helps prevent sensitivity pain from recurring, but this protection may be lost if use is suspended.

Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional.

^{*With twice daily brushing, teeth pain relief in up to 2 weeks}

• SENSITIVITY RELIEF: Colgate Sensitive Pro-Relief Multi Protection Toothpaste provides clinically proven instant and lasting relief for sensitive teeth.
• PRO-ARGIN TECHNOLOGY: Clinically proven amino acid formula with Pro-Argin® technology to provide sensitivity relief.
• MULTI-PROTECTION: With regular brushing, it helps to fight cavities, reduce plaque, promote gum health, strengthen enamel, remove stains and freshen breath.
• FOR INSTANT RELIEF: Apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily. (Instant relief after application and as directed).
• LASTING RELIEF: Apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily.

For instant relief, apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily.

For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas

How does Colgate Sensitive Pro-Relief Multi Protection toothpaste work?

• It works by plugging the channels that lead to sensitive tooth nerves, to block the pain.
• With regular use, it builds a long lasting protective barrier that acts like a seal against sensitivity.

With regular brushing, Colgate Sensitive Pro-Relief Multi Protection toothpaste:

• Fight Cavities
• Remove Plaque
• Promote Gum Health
• Strengthen Enamel
• Remove Surface Stains
• Freshen Breath.

Where does sensitive tooth pain come from?

• Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve centre.
• When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing teeth pain.

^{^After application as directed.}

^{*our products are made at Colgate-Palmolive facilities that are increasing energy and water efficiency, driving towards zero waste, striving for no workplace accidents, and adhering to ethical labor practicesof teeth. Brush twice daily.}

Directions For Use

For the relief of sensitive teeth. ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Do not swallow. Do not use in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor. Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists.