Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use.
*2x daily (every 12 hours) brushing with 4 weeks continued use.
**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.
^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.
^^vs. a non-antibacterial fluoride toothpaste.
Colgate Total Active Prevention Deep Clean Toothpaste, previously named Colgate Total Advanced Clean Toothpaste. New reformulation available from February 2025
We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle.
