• 3X MORE EFFECTIVE AT FIGHTING A ROOT CAUSE OF ORAL HEALTH ISSUES:
  (Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.)
• 24 HOUR ANTIBACTERIAL PROTECTION: When used 2x daily (every 12 hours) brushing with 4 weeks continued use.
• CLINICALLY TESTED: Helps prevent many oral care issues (bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums).
• ACTIVE PREVENTION: This formula contains a unique system that stabilises our active ingredient and is designed for superior performance (vs. a non-antibacterial fluoride toothpaste).
• STRENGTHENS ENAMEL: Helps strengthen, reharden and protect enamel to prevent erosion.

Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use.

^{_{*2x daily (every 12 hours) brushing with 4 weeks continued use.}}

^{_{**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.}}

^{_{^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.}}

^{_{vs. a non-antibacterial fluoride toothpaste.}}

^{_{New reformulation available from February 2025}}

We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle