Reinvented to work with the biology and chemistry of the mouth 

to help patients achieve Whole Mouth Health*1

Kills bacteria on
teeth, tongue, cheeks, and gums

Creates a protective barrier
against bacteria in the whole mouth

Reduces bacteria on teeth, tongue, cheeks, and gums; helps prevent plaque, protects enamel.
References: 1. Prasad K, et al. J Clin Dent 2018;29 (Spec Iss A):A25–32.

The New Colgate Total® formula Mode of Action

What you say makes
a real difference
Tell your patients New Colgate Total® provides
superior proactive protection vs ordinary fluoride toothpastes *1
Significant bacterial reductions on:
Teeth
38.3%
Tongue
39.7%
Cheeks
35.4%
Gums
25.9%
*Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total® vs. non-antibacterial fluoride toothpaste at 4 weeks, 12 hours after brushing.
Reference: 1.Prasad K, et al. J Clin Dent 2018;29 (Spec Iss A):A25–32.
What you say makes
a real difference.
Help your patients achieve Whole Mouth Health
Significant bacterial reductions on ‡2:
Teeth
Tongue
Cheeks
Gums
Significant reductions in plaque §2,
gingivitis §2, calculus §3 and malodour §4

 

Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis, protects enames, relieve sensivity.
Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Vs and ordinary non-antibacterial fluoride toothpaste.
Reference: 1. Prasad, K, J Clin Dent 2018;29 (Spec Iss A):A25–32. 2. Delgado E, et al. J Clin Dent 2018;29 (Spec Iss A):A33–40.
Tell your patients the New Colgate Total® Formula delivers
comprehensive benefits for the whole mouth²
Reference 2. Clinical and laboratory data on file. See specific benefit area for exact reference.
Click on each benefit to see how next generation technology
can help your patient's whole mouth;

Plaque

The New Colgate Total® formula helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹
Plaque Index 

*Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent,2018; 29 (Spec Iss A):A33–40

Tartar

The New Colgate Total® helps patients achieve clinically significant reductions in calculus vs ordinary non-antibacterial fluoride toothpaste*¹
Calculus Index 

*Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

Whitening

The New Colgate Total® formula is clinically proven to reduce stains and stain intensity

Percent reduction vs non-whitening toothpaste
6 week stain removal clinical study

*Colgate Total® Advanced* Health Whitening toothpaste.
Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

Fresh Breath

The New Colgate Total® formula is clinically proven to keep breath fresher over 12 hours*¹

*Statistically significant reduction vs. non-antibacterial ordinary fluoride toothpaste 12 hours overnight with continuous use for 3 weeks
Reference: 1. Hu D, et al. J Clin Dent 2018; 29 (Spec Iss A):A41–45. 

Cavity

The New Colgate Total® fomula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:
 

Enamel Protection

The New Colgate Total® fomula helps protect weakened enamel
  • Plaque

    New Colgate Total* formula helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste†¹

    Plaque Index 

    Cuidando de tu mascota

    Descubre los últimos artículos, novedades y consejos aquí.

    Acerca de Hill's

    Nuestra misión es ayudar a enriquecer y prolongar la relación especial que une a las personas con sus mascotas.

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

  • Coming Soon

    Coming Soon !

  • Tartar

    New Colgate Total* helps patients achieve clinically significant reductions in calculus vs ordinary non-antibacterial fluoride toothpaste†¹

    Calculus Index 

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

  • Coming Soon

    Coming Soon !

  • Whitening

    New Colgate Total* formula is clinically proven to reduce stains and stain intensity†¹

    Percent reduction vs non-whitening toothpaste
    6 week stain removal clinical study

    *Colgate Total® Pro Gum Health Whitening 1450ppm fluoride toothpaste.
    Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

  • Fresh Breath

    New Colgate Total*formula is clinically proven to keep breath fresher over 12 hours†¹

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste 12 hours overnight with continuous use for 3 weeks.
    Reference: 1.  Hu D, et al. J Clin Dent, submitted August 2018.

  • Cavity

    New Colgate Totalfomula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:
     

  • Enamel Protection

    New Colgate Totalfomula helps repair weakened enamel