See what's possible with the New Colgate Total® formula
Reinvented to work with the biology and chemistry of the mouth
to help patients achieve Whole Mouth Health*1
Kills bacteria on
teeth, tongue, cheeks, and gums

Creates a protective barrier
against bacteria in the whole mouth

†Reduces bacteria on teeth, tongue, cheeks, and gums; helps prevent plaque, protects enamel.
References: 1. Prasad K, et al. J Clin Dent 2018;29 (Spec Iss A):A25–32.
superior proactive protection vs ordinary fluoride toothpastes *1
gingivitis §2, calculus §3 and malodour §4
†Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Vs and ordinary non-antibacterial fluoride toothpaste.
Reference: 1. Prasad, K, J Clin Dent 2018;29 (Spec Iss A):A25–32. 2. Delgado E, et al. J Clin Dent 2018;29 (Spec Iss A):A33–40.
can help your patient's whole mouth;
Plaque
The New Colgate Total® formula helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹
Plaque Index


*Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent,2018; 29 (Spec Iss A):A33–40
Tartar
The New Colgate Total® helps patients achieve clinically significant reductions in calculus vs ordinary non-antibacterial fluoride toothpaste*¹
Calculus Index


*Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.
Whitening
The New Colgate Total® formula is clinically proven to reduce stains and stain intensity*¹
Percent reduction vs non-whitening toothpaste
6 week stain removal clinical study

*Colgate Total® Advanced* Health Whitening toothpaste.
Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.
Fresh Breath
The New Colgate Total® formula is clinically proven to keep breath fresher over 12 hours*¹


*Statistically significant reduction vs. non-antibacterial ordinary fluoride toothpaste 12 hours overnight with continuous use for 3 weeks
Reference: 1. Hu D, et al. J Clin Dent 2018; 29 (Spec Iss A):A41–45.
Cavity
The New Colgate Total® fomula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:

Enamel Protection
The New Colgate Total® fomula helps protect weakened enamel

